Rewearing and recycling: A practical direction of sustainable fashion
At the Cannes Film Festival in May, Cate Blanchett indirectly conveyed the message of sustainable fashion to the amazement of both the media and fans by appearing splendidly in a lace dress from Armani Privé, the designer that accompanied her at the 2014 Golden Globe Awards.
Armani Privé black dress has been accompanied the actress for 4 years.
From the story of Cate Blanchett's old dress, fashion world has the opportunity to look back on the same old paths of their practical fashion thinking. When the whole world is forgetting worn outfits, many designers have come to reference the concept of recycled fashion.
In it, the old costumes are combined and recreated into something new. When it comes to sustainability, fashion brands, designers and consumers deny the idea that a garment's life expectancy should be is determined by the trends.
Many designers are finding ways to exploit recycled materials.
According to fashionmagazine, 73% of Millennials customers say they are willing to pay more for products from sustainable fashion brands, and vintage designs fit perfectly the tastes of this particular customer segment. Environmentally friendly and yet profitable is the business strategy that many fashion brands in the world are looking forward to.
As can be seen, this trend is increasingly widespread. Vetements, headquartered in Zurich, Switzerland, was founded by Demna Gvasalia in 2014. Its designs are hand made entirely from levi's used jeans and fur. In the Fall - Winter 2018, Italian fashion house Missoni has released a limited collection of 25 designs made from recycled knitwear.
Demna Gvasalia is known for his innovative variations on levi's jeans and fur.
Recycled knitwear in the limited collection of Fall - Winter 2018 by Missoni.
After the release of two completely remodeled collections of recycled materials, Dutch brand Viktor & Rolf continues to astonish the fashion world as it transforms old-fashioned dresses into works of art.
Viktor & Rolf's Fall - Winter Collection 2016 with a unique visual effect by using rags.
Viktor & Rolf continued to conquer the heart of fashionistas with Haute Couture 2017 collection made of recycled materials.
Known for its thin, lightweight designs from environmentally friendly materials, Reformation claims that re-production of garments can cut off a remarkable amount of CO2 emissions annually. Headquartered in Los Angeles, Reformation aims to use 2-5% of used fabric in its collections.
Reformation is one of the brands advocating recycling materials.
In Toronto, Canada, the founder of Dust of Gods, Antonio Tadrissi is a prime example of the dilemma of having too many clothes in a closet. Instead of bringing them to the landfill, Antonio came up with the idea of collaborating with his friend, Anthony Ricciardi, to turn his old clothes into artful artifacts.
Starting as an architect, Tadrissi quickly expanded his supply sources to the old military outfits and potential markets such as Notting Hill, London. Inspired by fashion, Tadrissi blended everything on denim jackets and military jackets, from colorful fabrics, embroidered tapestries, paintings, celebrity photos to handwriting letters.
A unique product from Dust of Gods.
At the head office of Triarchy in Los Angeles, Creative Director Adam Taubenfligel has started designing his Atelier Denim Collection from 100% used jeans. The unique designs of Atelier Denim are made entirely of 30-year-old pieces of fabric, and that fact accurately reflects the credo of the brand.
Sustainable denim by Triarchy.
By: Dinah Gutierrez