5 most prominent fashion brands worldwide
‘Lyst and Business of Fashion’ has launched a list of the world's most popular fashion brands. In addition, the data of this report is based on a formula that analyzes the evolution of fashion brands through the number of searches, page views, and user interaction from April to June each year. What is more, the report team tracked more than 65 million consumers, 4 million products and 12,000 brands to find the hottest fashion brands worldwide.
In addition, street style fashion brand ‘Vetements’ has lost its place in the ‘hands’ of Gucci’s talented designers. Up three places in the rankings, not just the top of the list, Italia fashion brand predominate when they have owned the world's leading products. Additionally, according to ‘Business of Fashion’, the success of the Gucci brand comes from the ability of designer Alessandro Michele to connect with consumers in today's technology.
Gucci ranks the first place in the list of the most prominent global brands.
Gucci is also considered as one of the most valuable luxury brand in the world. Gucci was founded in Florence in 192 by Guccio Gucci. To date, Gucci is part of the Gucci Group and is owned by Kering, a French company mostly known as PPR.
The next place after Gucci is the appearance of the "boss" about the world of shoes named ‘Yeezy’. What is more, Balenciaga raking from No. 9 has surpassed many other candidates to rank the 3rd place in the list of the most prominent global brands.
It is through creative thinking that brings the spirit of street style fashion into the Demna Gvasalia’s high-fashion products has helped Balenciaga become the most successful fashion brand in the world. Thanks to the blend of street style fashion spirit and high fashion, Balenciaga has become a global favorite fashion brand.
The other ‘child’ of Demna Gvasalia is Vetements, which has fallen from fourth place in the list of the most prominent global brands. Meanwhile, Givenchy has made great marks when appearing in the top 5 hottest fashion brands in the world.
This list has also rated the best-selling products globally with many striking trends coming from famous fashion brands such as Gucci, Givenchy, Comme des Garcons. It comes as no surprise to know that Gucci's GG Bloom collection became the best selling product in the second quarter of this year. The participation of a completely new face like Chloé's "Nile" bag will surely bring more changes at the end of 2017.
By: Hilary Brown