5 misconceptions about sustainable fashion you need to change

To help eliminate some of the baseless rumors surrounding sustainable fashion, here are the 5 common misconceptions when it comes to fashion or slow fashion.

Misconception no. 1: Why do we have to worry about fashion when it does not affect the environment?

In fact, fashion influences a lot on the environment, from the air you breathe, the water you drink to the food you eat. The clothes you wear can even be immersed in the chemicals and dyes that permeate your fragile skin.

If we think about the processes used to create a garment, it is quite simple. The fabric is made of fiber, planted on the earth. The earth has been affected by the use of pesticides and genetically modified human food for faster and more efficient production. These drugs are then discharged into lakes, rivers and are absorbed by the soil. Water from rivers and lakes is consumed by us, wild animals and plants. Finally, humans will eat and drink contaminated products.

At the same time, you consume potentially harmful substances not only internally but also externally. According to an article by Huffington Post, it took nearly 151 grams of synthetic fertilizer to grow 453 grams of raw cotton, and this raw cotton is just enough to make a T-shirt. Using cotton for clothing, many hazardous materials are used to make products such as heavy metals, flame retardants, ammonia, phthalates and formaldehyde. These toxic chemicals penetrate into the fabrics that we used every day.

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Misconception no. 2: There are not many sustainable fashionable brands

We live in a saturated world with social media, and the internet is constantly improving. If you are looking for sustainable brands, the simplest way is to "make friends" with the Google search engine. You can use simple phrases such as "sustainable fashion brands", the results will give you a list of articles, blog related to countless brands. They will provide all you need to own a "green" life.

Websites such as Refinery29, The Good Trade, and Marie Claire all have some pretty up-to-date articles on this trend, as well as helpful sustainable fashion tips. Eco Fashion World is also a popular address for sustainable movement by providing you a lot of tips for applying in real life.

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Misconception no. 3: Sustainable fashion is expensive and cannot be applied every day

Many of us are familiar with buying unwanted goods without paying too much attention to the cost or necessity of the product. If given a reasonable discount, we usually do not hesitate to pay for them. At this point, price does not seem to be a big deal when it comes to quality.

Think about the last time you decided not to buy hormone milk. Did you even think twice about it? You did not for sure. It just came as instinctive that hormone milk was not, and should not be, needed. That's the same thing with sustainable brands and products, all of which focus on quality and longevity, without any added attraction.

Here are a few brands that can make you "greener" in everyday life: Thrive Market is the perfect choice for all your daily necessities. They have everything, from cold medicine to new toys for pets. And if you want something more local, try looking in the markets where you live or groceries that sell organic products. To find out more about sustainable fashion, check out some brands like People Tree, Everlane, Zady and Patagonia... These brands are as affordable as the $ 55 blouse from a big store, but they always pay attention to the life cycle of each garment.

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Misconception no. 4: I cannot have a profound impact on the saturating fashion industry

If the buyers ask, the changes in the fashion industry will exist stronger. It only takes a second to think about all the results that consumers have been able to change over the past decade: storefronts will no longer be needed when the presence of web-based ads is more attractive, when they prefer using a mobile device to shop instead of moving to the street.

Online reviews now also carry more weight for the brands. And online products are also lively invested with more convenient applications for consumers to freely choose.

This is a slow and long process, in which retailers and consumers are also part of the positive development of the fashion industry. Sustainable advocacy is a way for consumers to take the initiative to make environmental changes. This clearly demonstrates the power of individual contributions.

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Misconception no. 5: Eco-friendly fashion cannot be cool or stylish

When you imagine sustainable fashion, you can visualize a vegetarian, or a yoga person. But actually, this is in stark contrast to the world of sustainable fashion. Today's sustainable brands can help you get every fashion item you need, from T-shirts to luxurious gowns.

These fashionable brands include a wide range of products that are suitable for all ages, from young girls to grandparents. Accordingly, the variety in every style such as minimalism, luxury or retro will satisfy all customers. This is considered to be the influence of shopping.

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By: Emma Chavez

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