'The Lego Ninjago Movie' initial results fall short of expectations

Despite being Warner Bros.'s strategic brand, the next installment of the Lego animated series revolving around Ninjago did not succeed in the box office in its first week of release.

After the first week of release, Warner Bros.'s Lego animated super product, The Lego Ninjago Movie earned only $ 21 million on more than 4,000 global theaters. In particular, sales in North America only reached a very modest figure, nearly $6 million. 

Its bad performance officially gave The Lego Ninjago Movie the title of Sony's worst-ever cartoon released this year in North America, which was most recently held by The Emoji Movie ($ 24.5 million). 

Before that, two films The Lego Movie (2014) and The Lego Batman Movie (2016) brought lots of benefits for the company. The Lego Ninjago Movie's initial failure originates from many causes. 

"The Lego Ninjago Movie" initial results didn’s live up to expectations. 

That "The Lego Ninjago Movie" has been screened in more than 4,000 theaters around the world has put pressure on the filmmakers to earn at least $ 40 million within the first week. The first trailer of the film also did not get much good response and completely not draw attention. Furthermore, the content of Ninja films is mainly familiar and suitable for children. 

Using the material of the Lego bricks, but The Lego Ninja Movie is the story revolves around six young ninjas living on the island of Ninjago. Lego Ninjago focuses on the battle of Ninjago City's defense of the young hero Master Builder Lloyd, also known as the Green Ninja, along with friends who are mysterious ninja warriors. 

Lloyd accidently awakens a giant monster which is capable of leveling the city. Under master Wu's guidance, they will also have to fight against the evil Lord Garmadon, who is also Lloyd's father. This will also be a challenge to seek the inner power of the ninjas. 

More surprisingly, Wu is the brother of Lord Garmadon - the most evil villain of all time, and the uncle of Lloyd - the legendary Green Ninja. 

The Lego Ninja Movie is the story revolves around six young ninjas living on the island of Ninjago. 

Film production label Warner Bros. claimed The Lego Ninja Movie would be included in six major development projects of the company. Therefore, the disappointed first results of the Lego Ninjago are really a hindrance for this brand. Currently, Warner Bros. has been producing the two Lego films, The Lego Movie 2 and The Billon Brick Race

The two directors behind the animated film are Charlie Bean and Paul Fisher. “The Lego Ninja Movie” features 2 famous stars Jackie Chan (Master Wu) and Dave Franco. 

By: Christina Baker

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