Crazy Rich Asians: the spectacular speedup of Asian comedy in the US

With amazing gross profit and critical acclaim, “Crazy Rich Asians” has regained appreciation for comedy genre.

Last week, the North American film market was so noisy as the Asian romantic comedy topped the box office. With an opening gross of $ 26.5 million and $ 35.5 million in total sales after five days, Crazy Rich Asians easily surpassed The Meg starring Jason Statham and Mark Wahlberg's action movie Mile 22.

Thanks to the current appeal, producers have announced that they will be releasing a sequel for the movie, titled China Rich Girlfriend, which promises to be just as great. So, why has romantic comedy, which seemed to be "dead", had such spectacular return?

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Strange and new plot

Based on Kevin Kwan's best-selling novel, Crazy Rich Asians revolves around the relationship between two university professors, Rachel Chu (Constance Wu) and Nick Young (Henry Golding). When their love is strong enough, Nick decides to introduce Rachel to his family in Singapore.

Ironically, Rachel suddenly discovers that Nick belongs to one of the richest clans in this country. Not only that, her boyfriend is the man of the dream of many young women in Asia. The affair between Rachel and Nick is troubled when Eleanor (Nicky Yeoh) - Nick's mother - is not satisfied with her.

Will the young professor succeed in taking Eleanor's heart, getting used to high society or fail and have to leave her lover?

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The love story between the prince and the Cinderella with opposition from the family is the most common situation that can be encountered in the drama, cinema and novels in all Asian countries. However, in the US movie market, these stories are not only relatively rare, but also somewhat different.

The difference in the mindset of Asian parents has raised curiosity. Back to the plot of Crazy Rich Asians, Rachel has a good look and high education. The only thing she does not have is property. Therefore, many American audiences are curious why such a good girl does not satisfy her mother in law. They wonder whether dating and marriage are personal decisions, and why they had to worry too much about their parents' opinions, and they come to the cinema themselves to find answers.

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Overwhelming scenes

Another factor that helps Crazy Rich Asians attract audiences, especially young Americans, is the super-richness of a Singaporean family. In American blockbusters, producers also do not hesitate to show off their wealth with shiny supercars, state-of-the-art technology, or glamorous parties in flashy villas where the characters are willing to rock all night long. In the first trailer, Crazy Rich Asians quickly amazed American audiences by the luxury from a small island in Asia.

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In Crazy Rich Asians, in addition to business class aircraft, chic super cars like Lamborghini, Ferrari and Cadillac or famous fashion brands such as Louis Vuitton, Gucci, Prada... the rich in Singapore must certainly be in a luxurious villa, which is completely separated from the outside world with unique architecture and expensive furniture.

In particular, lavish parties of young people at the top of Marina Bay Sand or even their parents’ parties are just more than enough to compete with The Great Gatsby. It can be said that, thanks to the investment of $ 30 million, the crew is able to draw a stunning scene in the upper class of Singapore.

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Praise from the critics and the genres that American audiences need right now

A few days before its premiere, Crazy Rich Asians unexpectedly received an amazingly high rating (93%) on Rotten Tomatoes and countless optimistic critical comments. However, it is not enough to help the movie won the box office last week.

Last week, Crazy Rich Asians faced the shark blockbuster The Meg of a prominent action name: Jason Statham. However, the critics only approved Crazy Rich Asians and expressed disgust at the film where this poor animal was turned into a villain. The fact that after two weeks of release, The Meg's sales dropped 53% is enough to prove that American audience has no much love for movies about dangerous sharks.

In addition, Mark Walhberg's action movie Mile 22 has also left a faint impression. Audiences do not need an action movie with the same terrorist theme, an easy-to-guess ending and an unnecessary plot-twist.

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By: Quinn Abrams

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