David Beckham becomes ambassador of British fashion

British Fashion Council hopes to attract young talent and global investment thanks to Beckham’s fame.

This good news for David Beckham has been recently announced. As newly appointed ambassadorial president, Beckham will on Friday visit educational fashion projects and clothing manufacturers in Manchester. The post, which Beckham described in a statement as “the chance to get under the skin of an industry I love”, will comprise two parts.

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David Beckham has been selected to take a new role in the fashion industry, a move that consolidates the standing of Beckham and his wife, Victoria, who is a designer, as the most powerful couple of British fashion. Photo: Anthony Harvey/Getty Images

David Beckham is expected to help attract young people to the creative industry by encouraging them to see fashion as a potential career market. At the same time, in the global scale, Beckham's reputation will help attract more investors to invest in the UK fashion market, and ensure the financial support for young talents.

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Photo: Getty Images

“I’m really excited about promoting fashion as an opportunity to all kids across the country, regardless of their background or their gender,” Beckham told the Guardian, adding: “That means creating more awareness for boys to get involved with fashion... helping them understand that creative opportunities are available to them too.” Beckham appears to have form in encouraging young men to pursue careers in the industry. It is Brooklyn, the eldest son of the Beckham family who is currently studying photography at the Parsons Fashion Design School in New York.

Stephanie Phair, the newly appointed chair of the British Fashion Council, described Beckham’s role as that of a “global figurehead”. Beckham will host an event at menswear shows in London in June Trips to China and the US are in the pipeline.

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Many fans are eager to see the contribution of David Beckham to the British fashion industry in the near future. (Photo: REX / SHUTTERSTOCK)

The British Fashion Council hopes that the power of the Beckham brand – which has proved hugely valuable to the designer names he has promoted and the magazines he has appeared in, and has spawned trends from tattoos to flat caps – will prove lucrative on the global stage for British fashion, an industry Beckham described on Thursday as “one of our best performing exports”.

Beckham, keen to restore his public reputation after a furore last year around leaked emails in which he appeared to bemoan not having been given a knighthood, said he wanted “to support an industry that’s been so good to me”.

By: Christina Baker

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